LAFOLLETTE, TN. (WLAF)- In June, the Greene Family opened its store with a plan- give the community a great product at a fair price while giving back to the area.
As the five month mark approaches, it appears to have exceeded the goal.
The store sells beef raised on the family farm in LaFollette, produce grown locally and ice cream made in the store.
In the beginning, the family believed selling three to five beefs a month was where it wanted to be. As of Oct. 13, the store had sold 42, according to David Greene.
“That was a whole lot more than we ever dreamed,” he said. “The community has taken us under their wing.”
But the community is only reciprocating what Greeneview Farms Market has given to it.
The Greene Family is a fixture in the Campbell County Farming Community. With the opening of the market it started offering a quality product at an affordable price. But it didn’t stop there. The family has participated in 4-H events, bought produce from other farmers and thrown two harvest parties. The parties were attended by over 300 people each night. The attendance left the family feeling “amazed,” said Tyler Greene, David’s son.
Between hayrides, pumpkin painting, a movie and food, the family found themselves needing help to handle the crowds. Their hopes for the party were exceeded, Tyler Greene said.
Initially, Tyler Greene hoped he could leave his job as a diesel mechanic and work the farm and store full-time. It felt like a lofty goal. Within three months of opening the store he was able to trade in his tools for a tractor.
“I always wanted to come back home and farm,” he said.
And while the Greene Family has been visible in the area with the store and other projects, there has also been a project behind the scenes.
Greeneview Farms Market has partnered with Second Harvest Food Bank to make ground beef available to those who visit Food Life Services and Open Arms Ministry.
The protein, which has not always been available at local food pantries, stays in Campbell County; a point that was important to the Greenes.
Owning a business that served the community was a central idea behind the store. However, running the store as a family is what put the heart in it.
David and Tyler Greene are quick to say any success behind the store is because it is a family endeavor. Tyler’s wife, Kayla, is the face of the store manning the counter and working with customers. David’s fiancé, Angela Bingham, brought her restaurant expertise and financial experience to the market. She makes the ice cream and keeps the books balanced, David Greene said.
At any point when the store is open, other family members can be found working at the market.
Greeneview Farms Market will not close during the winter, said David Greene. While produce may not be available year round, the meat products are.
Greeneview Farms Market is open Mon. from noon until 8 pm and Fri. and Sat. noon until 8pm. (WLAF NEWS PUBLISHED – 10/16/2023-6AM-PHOTOS COURTESY OF WLAF’S CHARLOTTE UNDERWOOD)