LAFOLLETTE, TN (SPECIAL TO WLAF) – From Nov. 1 – Nov. 9, Kris Rotonda, founder of Jordan’s Way, LLC., will head out on his journey through South Carolina, North Carolina and Tennessee to continue his fundraising tour visiting underfunded and overpopulated animal shelters and rescues. Rotanda will host a three-hour LIVE Facebook fundraiser filled with non-stop challenges, high energy fun while raising awareness for the animals and much needed money for the organizations. The live fundraiser is scheduled for Thu., Nov. 9 from 10am – 1pm at the Campbell County Animal Center.

Jordan’s Way aims to make a difference in the lives of animals across the country. Rotonda founded Jordan’s Way after his best friend, Jordan, passed away. Jordan was a shelter dog who spent the first three and half years of her life being overlooked in a shelter. He spent 11 years with her before she died of cancer. After she passed, Rotonda made it his mission to honor her life by helping raise awareness for overlooked shelter animals and helping them get the attention they deserve. “No animal should have to spend their life in a shelter, and I am passionate to highlight and support the many organizations across our country who work relentlessly to ensure these pets find loving homes, despite their age, breed, or heath issues”, said Rotonda. “Each stop on the Jordan’s Way tour offers the ability to bring awareness to the importance of the saying “Adopt, Don’t Shop” to an entirely new community”. “The system with animal welfare is broken, and Jordan’s Way want to help become THE VOICE to Fix it”, said Kris. Jordan’s Way has been highly effective in bringing attention to the shelters and rescues through their work with dogs. However, highlighting these dogs in the context of how they would behave in a home or with people is a game changer. It’s important to note that a dog’s initial reaction doesn’t reflect their true personality. Rather, it’s how they interact with people they know and trust over time that truly showcases their unique character.

Since beginning their nationwide tour in January 2021, Jordan’s Way, LLC., has helped raise over $6 million in much needed funds for shelters and rescues across the United States. They have also influenced thousands of animals get adopted, some even during the LIVE Fundraising event. To learn more about Jordan’s Way and follow their journey, visit the website or their Facebook page at: for more details. (WLAF NEWS PUBLISHED – 11/09/2023-6AM)

One Reply to “Jordan’s Way hosts fundraiser at CC Animal Shelter today, 10am-1pm”

  1. I love him! Kindest heart and his love for the babies! God bless everyone and everything 🙏!

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